SAMSUNG: VISION AI

Samsung’s Vision AI range is packed with futuristic features – from real-time translation to adaptive sound and picture settings. To launch it with a bang (and a laugh), Freuds Group tasked us with delivering a social-first campaign that could cut through with humour, smarts, and style.

We brought to life a series of comedy sketches that show everyday fans in increasingly absurd dilemmas - from storming Centre Court at Wimbledon to remaking an epic movie in their garden. Each time, the solution is simpler than expected: Samsung’s Vision AI tech quietly saves the day.

This was one of our most ambitious shoots to date – eight films, three days, and multiple transformed locations across Richmond, including a university, several homes, and a tennis court. The sketches were designed to land natively across social, with each one heroing a specific AI-powered TV feature through situational comedy.

Watch the full series over on @samsunguk