GEN AI BRAND FILM

We set ourselves a challenge:
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Could we create a cinematic corporate brand film - the kind we’d usually shoot live-action, using only generative AI?

To find out, our Creative Intelligence team invented a new consultancy launch and built a full film for it, end-to-end, without cameras, sets or crew.

Every shot was made using prompts, multiple cutting edge tools, and layered AI workflows - directed and created with by real human creativity, filmmaking expertise and editorial vision.

The result: a bold proof-of-concept demonstrating how generative video can elevate brand storytelling beyond the limits of stock or traditional production.

The process unlocked creative flexibility, surreal sequences, tailored visuals, and cinematics that would typically demand heavy budgets, while remaining agile enough to iterate and refine in real time.But this isn’t a silver bullet.

You don’t just click a button and out comes your film. Consistency challenges, complex workflows, and the need for expert curation showed that the future of filmmaking isn’t AI instead of humans, but AI with humans.

This project marks the beginning of a new production era: where ideas scale faster, imagination becomes the budget, and world-class brand films can be born from a laptop screen.

Made with Generative AI. Designed, directed, and delivered by humans.