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SHORT AND SOCIAL

BECAUSE OF YOU

Because of You celebrates the impact of National Lottery funding, showing how film, arts, heritage, culture and community projects across the UK only exist because players choose to take part.

We created, shot and edited five films in which Celia Imrie and Claudia Winkleman surprised National Lottery beneficiaries with news of new funding, capturing unscripted reactions and revealing the real-world impact behind each project.

Alongside the individual films, we developed and produced a wrap film to bring the series together, reinforcing the collective scale of good made possible by National Lottery players.

By pairing authentic human moments with recognisable talent, the campaign transformed funding into feeling, making impact visible, personal and memorable.

Client
The National Lottery
Pillar
Short and Social
Services
Creative. Shoot. Edit

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